SubscriberBASE Blog

SubscriberBASE, Inc. of Columbia, SC recently celebrated it’s ninth birthday. The company was founded by a group of four friends back in 1999. Since then, it has grown and matured into an established business, well known and respected among peers in the online marketing community.

About Subscriberbase:

SubscriberBASE is a leader in the field of promotion-based, pay-for-performance online customer acquisition and lead generation. SubscriberBASE specializes in the development of unique and dynamic proprietary web properties that generate a significant number of high quality leads and customer acquisitions for its advertising clients. The Company’s focus on maintaining the highest quality standards in all of its marketing services enables SubscriberBASE to deliver results that set it apart from its competition.

To lean more about SubscriberBASE, please visit www.subscriberbase.com.

Each year, SubscriberBASE treats its employees to a day of fun, known as Employee Appreciation Day. For this year’s annual Employee Appreciation Day, SubscriberBASE employees were treated to a day at Frankie’s Fun Park. While there, the group:

-Took part in competitive go-kart races on the Road Course

-Practiced their putting with Frankie’s Island Golf

-Improved their hand-eye coordination in the Arcade, along with their “Dance Dance Revolution” moves…

-Soaked up some sun, and each other, on bumper boats with squirt guns

-Dropped from the top of the Drop Zone

-Increased their agility and speed with a stealthy game of laser tag

During their time at Frankie’s, several employees managed to master the arcade, winning an impressive number of tickets and taking home some enviable prizes. And after all the sun, games and fun, hungry employees were treated to pizza and drinks.

All in all, Employee Appreciation Day was a great success, much appreciated by happily worn-out employees.

SubscriberBASE Inc. announced today the relocation of its offline marketing division to a new office in the heart of downtown Chicago. The company is expanding its offline division after experiencing an explosive growth in demand for their data.

The relocation will help further strengthen relationships between SubscriberBASE and both offline and online direct marketers. According to Vice President of Data and List Management Robert Klimek, “the new office will allow SubscriberBASE to have a centralized sales office, maximizing the overall efficiency and productivity of the company’s offline division.”

Data Management Team Expands:

Along with the new office, SubscriberBASE announced that it is actively looking to add sales associates to its offline marketing division.

“Our company is in a current state of expansion,” said Klimek. “We’re looking for sales associates with knowledge of the industry and motivated personalities to join our team.”

Surge in Demand Leads to Explosive Growth:

SubscriberBASE’s offline division works with marketers providing dynamic data solutions, as well as unique data licensing opportunities.

Klimek attributes the company’s growth to SubscriberBASE owning the most current and reliable data in the industry. “On top of providing detailed demographic and lifestyle appended information, SubscriberBASE also collects rich self-reported interest, responder and transactional data points,” said Klimek.

The company’s proprietary data goes through an exhaustive hygiene process, guaranteeing all data is CASS (Coding Accuracy Support System) Certified & NCOA’d. SubscriberBASE data is generated daily and consists of first generation leads through pages owned and managed by the company.

As a leading provider of multi-channel consumer data, SubscriberBASE plans continued growth of its offline marketing division in 2008, by providing only the highest quality data to all clients.

SubscriberBASE Inc. has launched a new web-integrated ticketing system, which provides more efficient communication between members and the company’s member services department. Membership Growth Explodes:

According to Incentive Program Administrator Daniel Carlberg, the decision to switch from traditional email support to a web-integrated system was made after the company experienced an explosive growth in new memberships.

“With the surge of new membership came an increased volume of e-mails,” said Carlberg. “As a result, we noticed that people’s emails to us began taking longer to reach our inboxes. Also, our responses to support requests would sometimes end up in bulk folders, leaving people thinking we hadn’t responded.”

With its sudden growth, SubscriberBASE began looking for a more efficient system of member communication, prompting the implementation of a web-integrated support system.

New System Increases Efficiency:
The company’s new web-integrated support system works much like a ticketing system, allowing members to sign up, login and directly communicate with member services, while eliminating email inefficiencies and increasing response times.

“We’re proud to say that the new system has already decreased our average response time by almost 35%,” said Carlberg. According to Carlberg, member services has always tried to respond to support requests in a timely manner, and with the new web-integrated ticketing system, the average response time is now just 16 hours.

“Unlike with emails, the new support system appends a number to each ticket, allowing us to sort and respond to them chronologically,” said Carlberg.

SubscriberBASE’s member services department works diligently to ensure members have a positive experience and makes member satisfaction a top priority.

AdDrive, an affiliate of SubscriberBASE, has been named the Big Pig sponsor of the Carolina Children’s Home’s annual BBQ Festival, for the third year in a row. The affiliate has sponsored the event, which helps raise funds for the home, for the past 4 years.

As a Big Pig, AdDrive is recognized as the top contributing sponsor of the 2008 festival and will be featured in the Shining Star Gazette, the Home’s publication. The company’s name and logo will also be featured on festival souvenirs, as well as various flyers and banners at the event.

 “This two-day fundraiser pits cookers from all over the state of South Carolina against each other to see who can create the best tasting BBQ. All the proceeds from the event benefit [the] Carolina Children’s Home and the many children [they] serve.

The BBQ is the Home’s largest event fundraiser that raises awareness for the Home’s mission, as well as much needed financial support… [for] children who’ve been the victims of abuse and neglect. It’s now held each year at the SC State Fairgrounds and this year’s festivities will be the weekend of May 16 &17, 2008.” – Carolina Children’s Home

For more information on the event, including ticket prices and a list of scheduled activities, please click here.

SubscriberBASE and its affiliate network support the mission to “improve the quality of life for our community’s children and their families,” and look forward to seeing you at the festival!

Thank You Note:

SubscriberBASE Inc. has made a charitable donation to March of Dimes, in support of improving the health of babies.

“March of Dimes researchers, volunteers, educators, outreach workers and advocates work together to give all babies a fighting chance against the threats to their health: prematurity, birth defects, low birthweight.” – March of Dimes In Action

March of Dimes will be holding its “March for Babies” walk (formerly “WalkAmerica”) on the State Fairgrounds in Columbia, SC on May 3, 2008.

The march is part of the March of Dime’s national Prematurity Campaign, focused on “raising awareness of prematurity” and “reducing the rate of premature births.”

SubscriberBASE supports the March of Dime’s efforts to help babies “be born full term and healthy,” and encourages everyone able, to walk or donate to the March.

For more information on March of Dimes, you may visit their website at www.marchofdimes.com.

SubscriberBASE Inc has made a charitable donation to the American Cancer Society in support of Relay for Life.

“Relay For Life is the American Cancer Society’s signature event. Relay represents the hope that those lost to cancer will never be forgotten, that those who face cancer will be supported, and that one day, cancer will be eliminated.” – www.screlayforlife.org

Relay for Life will make its way through Columbia, SC (Richland Northeast) on May 16^th, 2008. If you’d like to sign up to participate in the evet, you may do so here.

SubscriberBASE is proud to be a part of this life changing event and encourages everyone who is able, to donate and show their support in the fight against cancer.

For more information on Relay for Life, please visit www.relayforlife.org.

Highlights from our time at MySQL Conference 2008 include:

-A Subscriberbase employee became a Certified MySQL 5.0 Database Administrator (CMDBA) by passing two required exams;

-An second Subscriberbase employee became a Certified MySQL 5.0 Developer (DMDEV), also by passing two required exams;

-Catching up with a couple of DBA friends from the east coast, including the editor of MySQL Magazine;

-Sun announced the possibility of releasing an open source mobile phone;

-Amazon began offering their “worry-free” infrastructure service for scaling out applications. Their corresponding seminar revealed that there are a few issues that need working out;

-Sun announced MySQL WorkBench, which we will be using in development and for an upcoming database design upgrade;

-MySQL Proxy tools that include load balancing of MySQL slave servers and command transposition, with a primer on lua;

-The version of MySQL after 6.0 is code-named ‘Citadel’ and will include foreign keys on all database engines;

-Learning how Digg.com opens multiple sockets to make parallel queries to the database, improving page load time by 200% or better;

-Plenty of food to be had; continental breakfast and lunch, ice cream and chocolate covered strawberries at the exhibit hall, coffee and cookies between sessions, and steamed clams and salmon done to perfection at Crow’s Nest in Santa Cruz

-Excellent talk about MySQL Query Cache usage from Baron Schwartz;

-Comprehensive Benchmarking and Monitoring Tools of the Trade with Tom Hanlon (we’re on the right track);

-Who is the Dick on My Site? by Dick Hardt - probably the best keynote at MySQL, notably about Identity 2.0;

-A chant that Marty Widenus required us to repeat regarding MySQL’s development future: “We don’t want crippleware”;

-Discovered how Fickr scaled heavy concurrent writes in real time;

-Intriguing discussion panel on database warehousing: Sun/MySQL, Kickfire, Infobright, NitroSecurity, and a data warehouse contractor

The ad:tech convention was a great success! While there, members of the SubscriberBASE, Inc. team met with existing clients and made new contacts.

The convention helped to further strengthen SubscriberBASE’s relationship with current clients and other leading affilate marketing agencies. SubscriberBASE looks forward to working with several new publishers and advertisers met during the convention.

Two members of the SubscriberBASE team will be attending the 2008 MySQL Users Conference in Santa Clara (don’t let the ocean wave of the linked page fool you — they’re not going surfing during business hours) from April 14 to 17. Over 1600 open source and database junkies are expected to attend the “largest gathering of MySQL developers, users, and DBAs worldwide”. Keynotes from Sun and mySQL execs will start each day’s worth of informative sessions given by top open source database professionals. These sessions include:

• mySQL Performance optimization
• Partitioning, HA clustering, triggers, views, stored procedures
• Best practices in a range of architectures including Web 2.0, Cluster, Data Warehousing, and more
• Web Scalability
• High Performance Datamarts
• Replication tips and tricks
• Benchmarking and monitoring using various tools
• Securing MySQL for a security audit
• PHP/MySQL Best Practices
• Upgrading to versatile database architecture using PHP5 data objects
• MySQL Quiz Show, followed by party hosted by Sun
• Exhibit hall presenters - most likely no booth babes (not like the CES in Vegas)

They look forward to attending and will be bringing back a wealth of information, tools and techniques.